Whatever the users can see upon immediately
landing on a page without scrolling down is considered as being ‘above the
fold’. Whatever is placed above the fold attracts the visitors’ attention and
helps them create a first impression about the site. It is these elements that
help them to decide whether they would want to scroll down and navigate the
website further. So, it is very important for web designers to keep in mind all the elements they are placing on
a site above the fold.
What elements should be contained above the fold?
As much as it is important to decide what all
should be contained above the fold, it is also as difficult to select those
elements. Deciding what things need to be placed at the top differs with
different businesses and the purpose of the particular website. You need to
know what you want your visitors to see. Is it the content you provide that is
of higher importance or is it the attractive design? Every different business
will have a different perspective of what is important. However, here is a list
of some elements you may want to consider to place above the fold.
·
The blog title is the most important element that should be shown
above the fold to show the visitors what the entire page or blog is about.
·
Your company’s logo and tagline is another element that should be
incorporated on the page above the fold.
·
You can have the start of the main content above the fold so that
visitors are attracted towards the content, and once they start reading the
content and enjoy it, they will probably scroll below to read further.
·
Primary navigation, or the links to the most primary and important
pages, needs to be placed above the fold.
·
Display links to category pages giving visitors an idea of the topics
you cover on your site.
·
If you sell advertising space, you must place the most effective ads
above the fold. This will help you increase the money you can make.
·
You can include links to popular posts or any other kind of featured
content like WordPress themes and eBook downloads.
·
Include links to recent entries somewhere on the sidebar above the
fold to hopefully improve page views.
·
Place links or email subscription forms above the fold so that
visitors are always reminded of having an option to subscribe whenever they
visit the site because of the easy visibility of the form.
·
Apart from subscriber forms, you can even have a subscriber count next
to the subscription links. This will effectively show the visitors how much
credibility you already have.
It isn’t necessary to include all these elements
above the fold on your page. Just prioritize which ones are highly important
for you and use them. Make sure to use your space effectively. Don’t use lots
of things and cram up the entire space to make it look busy and forced. Hire
the best web designers in Bangalore to design your website who can take
care of every single aspect of your business and website design to improve
visitors’ trust and conversions.
