The years 2020 and 2021 have been challenging for almost every kind of business, other than medical, pharmacy, and groceries. Retail stores suffered the most, while eCommerce grew like never before. As per a survey, 90% of companies saw their online sales increase by a significant amount! But then, there were 5% companies who didn’t notice any such drastic change, and the other 5% stated that their eCommerce revenue has decreased.
Now, if 90% of them say they saw a substantial business boost, what makes the remaining 10% to contradict? It’s probably got something to do with lack of efforts or lack of good practices. And, if you are unfortunately one of the 10% group, you should certainly find out where you’re going wrong . The best way is to hire an eCommerce website development company in India, and have them to check what’s going wrong on your site. They’ll be able to identify the errors and drawbacks to fix them up immediately, and will also be able to update your site as per the latest trends and algorithms.
However, we’ll still help you know some easy tips that can
help boost up your sales. So, you can check on them, while you decide on
choosing your eCommerce partner.
1.
Product images
The most important thing about an eCommerce store are the
products; and how you portray them is of utmost importance. You need to have
high-quality images for each product, possibly taken from every angle, in and
out. Giving your visitors a complete look across and into your product with
clear images can help them understand the product better. But, make sure you
optimize your images in the best possible manner.
2.
Product descriptions
As much as clear product images are important, unique and
attractive product descriptions are essential for each product too. A complete
description can help visitors understand every facet of your product, clearing
all their doubts and queries. You must thus include every specific detail about
the product like the dimensions, weight, colour, features, price, etc.
3.
Product videos
Along with adding words to your product description, you can
make it even more interesting and attractive by adding some visual interest,
such as a video. You can add a product video that can demonstrate the benefits
of the product, its features, as well as how it can be used. Adding a video has
proven to be increasing conversion rates, as it creates a great impression in
the consumer’s mind, having them to almost experience the product.
4.
Top selling products
You can highlight your top-selling products to show your
customers what’s selling the most on your site. This will add more interest to
your popular products, thus increasing sales.
5.
Structured data
Structured data can be very useful by highlighting product
size, price, and reviews in the search engine, which will improve click through
rates, thus also boosting the chances of sales.
6.
Customer reviews
When on an eCommerce site, people are likely to get a
thorough understanding about the product before deciding to buy. This includes
both what you say about the product, as well as what previous customers have to
say. If previous customers are satisfied with your products, new customers tend
to purchase it too. This makes it very important for you to include customer
reviews to each of your products to show how satisfactory and beneficial your
product has been for people. Positive customer reviews help increase the
product’s trustworthiness, thus increasing the chances for more sales.
7.
Security
Security is of utmost importance when it comes to an
eCommerce site, because customers will hesitate to make online payments if they
doubt the security of their details. This is why your eCommerce portal should
be HTTPS secure to ensure that yours is a trusted website.
8.
Website speed
Speed matters in everything today, and when it comes to the
internet, nobody is going to wait any longer than 3 to 5 seconds for your page
to load. If your page doesn’t load within 5 seconds, your visitors will
certainly bounce back, and then may go to a competitor’s site. And, you
certainly don’t want that, do you!?
9.
Call to action buttons
There is a lot more that you may want customers to do, other
than sharing. The basic call to action buttons on your site will certainly be
“Buy” and “Add to cart”. But, other than that, you can also include other
buttons like Subscribe, Sign up, Download, etc. Whatever you include, make sure
your call-to-action buttons are properly placed and highlighted, while also
keeping them simple and easy to understand.
10.Social sharing
buttons
Just as much as customer reviews can bring in more interest
from new visitors, sharing the product pages across various platforms can also
increase exposure and awareness. Have your customers to share your product
links with their friends through social sharing buttons on your page, thus
bringing in more traffic onto your site.
With these 10 basic easy tips, you are certainly going to
see a significant improved traffic and conversion rate on your site, until you
approach a professional eCommerce website development company in India,
who can help with further detailed strategies on improving your portal.
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