Who doesn’t want to rank high on SERPs and
get that enormous amount of traffic faster and easier? But, it definitely isn't
easy to get high in on SEO with only a little effort, is it? And, with all the
SEO myths doing the rounds on the internet, it becomes only more difficult. This
is why people are substantially depending upon hired SEO services in India to take care of all the SEO tasks for their
websites to help their pages to rank higher. Even though you’ll make a wise
decision when you plan on hiring such SEO professionals, but just to keep you
on the right track, we also list some of the many misconceptions from the SEO
world in this blog that you should stay miles away from.
Myth
1 – You must have a high percentage of links in your content
There was a time when Google considered
more links in the content as a positive factor, and ranked pages with more
links higher. But, this led to people stuffing their content with links, in the
greed of ranking higher, without considering whether the links were relevant
and useful or not. This led to bad SEO practices, which pressurized Google to
come up with a solution – the Penguin update that happened on 24th April 2012 –
which addressed problems of keyword stuffing and link schemes. All sites with
unnatural, manipulative, inbound link profiles were penalized. Thus, you need
to have good content and a natural link profile to achieve good rankings.
Myth
2 – You must have a high keyword density in your content
Keywords are important, but that doesn’t
mean you stuff your content with keywords. You should keep in mind the amount
of keywords you are putting in. Content should be written naturally, with the
focus being on readability, and not the keyword density. There is no ideal
keyword density percentage to improve rankings in Google. So, don’t focus on
the quantity of keywords, rather the quality of your content.
Myth
3 – Syndicate content is bad
Copied content is definitely a bad practice,
but syndicate content isn't. Now, what’s the difference between the two? Copied
content is when one simply copies a piece of content on their blog or page; or,
when the entire piece of content is kept the same with only a few replacements
of words, phrases, and sentences, trying to provide a different version of the
same content. But, syndicate content is when a third party publishes an article
taken from a source, while mentioning it and giving the source the entire
credit. Hence, syndicate content does not violate Private Label Rights as the
original author keeps the ownership of the article, and offers a Creative
Commons license for reposting the content.
Myth
4 – Social signals don’t impact rankings in SERPs
The likes on Facebook and Twitter
definitely don’t count towards Google rankings. But, they definitely have a
positive influence among shares and engagement. You build a brand and put up a
successful activity on your social accounts and create engagement, which will
attract a large audience and send them to your site. Thus, you indirectly drive
traffic to your website and influence your ranking on Google. Moreover, the
incoming audience will share your content and amplify it organically, thus
boosting your SEO efforts. Long story short, social signals have an indirect
impact on both SEO and search rankings.
Myth
5 – Tabbed content can penalize your website
Tabbed content is used to keep the site
clean, without overcrowding the content. When a user lands on a page, he can
click on the tab to read what interests him, and leave the rest of the content
hidden. But, as much as this strategy proved useful for users, it confused
Google into believing that the website was hiding text from the users. Because
bots could not read the hidden text, they couldn’t index or rank the page, but
this does not mean that Google penalized the site thinking that it was a bad
practice. Google penalizes websites that deceptively use hidden text; but not
all hidden text is considered deceptive. In fact, JavaScript for tabbed content
that includes hidden text is an accepted example within Google’s Webmaster
Guidelines. Thus, your site won't be penalized if you use hidden text in a
non-spammy way.
So, here are the 5 most popularly believed SEO
myths debunked for you! So, get rid of them and use the 5 most positivelyaffecting SEO elements on your website instead.
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