Imagine de-indexing your site from Google without even
realizing it! You can't even think about the side-effects that will come from
this carelessness. When you notice fluctuations in rankings, that okay as these
things keep happening; but how about you completely disappearing from the
ranking? Yes, this is exactly what will happen if you accidently de-index your
site from Google. But, how would you know? Here’s how you will realize that you
have actually accidently de-indexed your site?
Realizing something
is wrong
One day when you are browsing through your SEO tools just
normally, and you suddenly find your content marketing, B2B marketing, B2C
marketing, social media campaigns, digital storytelling, visual storytelling,
gateway pages, and other scores all gone negative, you know that you are
damned! And once you realize this, you start jumping to your tools to check for
what is wrong.
What could it be?
There is one possible situation that can cause all your
scores to go down – an algorithmic update. But, when you realize it isn't an
update, a multitude of things start running around in your mind. Is it a
technical issue? Is it something with indexing? It is quite unusual for keyword
rankings to disappear completely. So, when you do a quick Google search for the
pages that lost keyword rankings, you will find that the pages have in fact
disappeared! Google Search Console can give you an additional warning that says
“No: ‘noindex’ detected in ‘robots’ meta tag”. When you find this, you need to
confirm this finding in the source code too to find that your pages have been
marked for de-indexing. But, how many pages have been de-indexed?
How many pages are
de-indexed?
To find how many pages have been de-indexed, you need to
survey all of them by checking if the noindex code has been accidently pushed
live. The pages that have been deindexed will have been crawled by Google,
finding the noindex markup. Once you find out the pages that have been
deindexed, the next step will now be to fix the problem.
Fixing the problem
The first step to fixing the problem is to push the site
live just like it was before the noindex markup. Then, you need to re-index the
content. For this, you will need to delete the old sitemap, build a new one,
and then re-upload it to Search Console. You will need to manually request
re-indexing, after which you have to do nothing but just wait for the results
to show up. And, while you wait, there will be lots of questions flooding your
mind like will your pages rank just like before, will your pages rank for the
same positions and keywords, will your pages be penalized for disappearing, and
so much more. And, if all of this seems really painful to you, you can always
hire digital marketing services in India
to do the job for you.
The results
Slowly
and gradually you’ll see your pages getting indexed again, but it’s going to be
painfully slow. However, your search presence will start recovering. So, the
problem is not whether your pages will re-index or not, but how long it will
take for them to recover the search presence.x
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