Improving Local Rankings By Fighting Spam - Jain Technosoft

Who doesn’t want their business to move up a rank or two to come into the limelight, to gain the attention of Google, and to bring in more visitors? But, for that, you need the right SEO tactics; that’s obvious, isn't it? However, along with having the right SEO tactics and the right SEO services in India, it is also important to eliminate all that is causing your website harm, and putting your efforts down the drain. What we want to specify is that you need to fight spam. If you remove some time out of your busy schedule and have only a modest session of spam fighting, it can help yield significant local ranking improvements. And, if this is what you want to do, here is a guide helping you understand what all you can do to fight spam the easy and quick way.

Step 1: Search

You need to first perform a Google search for the keywords or phrases for which you most desire improved local rankings, or for which you want to increase visibility in more distant areas that are out of your potential reach. Once you type what you want to search for, you will be given a short list, with a “More Businesses” link at the bottom. Clicking this link will take you to the “Local Finder” list, which is the best place to see how things stand beyond the first 3 results that make up Google’s local packs, letting you know of the companies that you need to surpass to move up towards the local pack inclusion.

Step 2: Create a spreadsheet

Find your business on the “Local Finder”. You may be up at position 5 or down at 20, but if you just aren’t on the list, you need to troubleshoot whether there is a suspension, a filter, or an eligibility issue. Make a spreadsheet to record your findings. Populate the spreadsheet by cutting and pasting the name, address, and phone number of every competitor ranking above you

Step 3: Identify obvious spam

Now, out of the lot, you need to identify the most obvious spammy businesses. To identify them, you need to just take basic steps such as looking at the Google Streetview image that may seem vague, looking for a long business name that looks only like a set of keywords, check if the numbers listed are working, confirm the locations listed, or any other violations that you may come across.

Step 4: Report the spam to Google

Now, you need to report such fake or spammy businesses to Google. For this, you can fill up Google’s Business Redressal Complaint Form and let Google know why a listing should be removed. You may click the “Suggest an edit” button on the listing to have a popup appear. Then, you can choose from the “Change name or other details” or “Remove this place” options. Fill out all the other details, and finally hit the “send” button to wait for the results.

Step 5: Enjoy the results!

Within an hour of filling the form, you must receive an email thanking you for your contribution. Within the next 24 hours, you will see lots of changes for all those businesses you reported for. Some will change their positions, while the others will be completely out of the list! You will also see some new listings making it to the top 20, due to the changes made to the old top ranking ones. And, it’s quite possible that you would make it above your spot too!

So, here’s how you can easily improve your local ranking position by simply eliminating all those businesses from the list that are spam.